The Power of Simplicity
The world is full of signals.
What people search. What they care about. Where they go.
We connect the dots. And change what's possible.
Data that travels everywhere
Making DOOH media work
AMAP Data
AMAP turns billions of search, social, and real-world signals into unique audiences built to go everywhere media goes.
- CTV
- Display
- Social
- Mobile
- Audio
- DOOH media
No PII. No channel boundaries. More ways to find your audience. More places to reach them.
AMAP Data: audiences for every channel →DOOH media
And when it comes to DOOH media, we see things differently.
Others see screens. We see what those screens could do.
We bring data to DOOH media, uncovering audiences, locations, and opportunities traditional OOH planning overlooks.
- Find the right screens.
- Discover possibilities you didn't know existed.
- Build better plans in a fraction of the time.
- And know exactly why every screen belongs.
Less searching. More discovering. Less planning. More doing.
DOOH media: plan, buy, prove →Because great media isn't about being everywhere.It's about seeing what others don't.And making it simple to get there.
One system: audience data for every channel, and the DOOH media planning built on it
The power of
simplicity.
AMAP Data builds the audiences. Goldfish DOOH planning puts them on screens, shows why each screen is in the plan, and proves what it moved. The same cohorts run across CTV, display and social.
Same philosophy. Same commitment to simplicity. Different tools for different jobs.
AMAP Data
Audience data for DSPs, agencies, and brands. Activate across CTV, display, social, and every working media channel.
For: Media buyers, agencies, brand marketers
DOOH Marketing
DOOH planning tools plus managed and self-service media campaigns. Plan, buy, and measure out-of-home in one place. Every plan is scored with AMAP audience data at no added cost.
For: DOOH planners, OOH buyers, local advertisers
Business 01 — Audience Data
AMAP Data
For DSPs, Agencies & Brand Marketers
People cluster. It's called Hotelling's Law— and it's the foundation of everything we do.
The principle
In any market, people gravitate toward centers of similarity. Coffee lovers cluster near the same cafes. Gym-goers converge on the same blocks. Concert crowds gather in predictable patterns. These clusters aren't random—they're signals you can read without ever tracking a single person.
The application
We map these clustering patterns—not people. AMAP builds audience cohorts at the census-block-group level from search listening, social listening and public data (Census/ACS, CDC and other open datasets), modeled in cohorts of 100+ households. No cookies, no device IDs, no mobile location panels, no personal data. Your audiences travel with your campaigns across Trade Desk, DV360, YouTube, Meta, CTV. Just patterns.
Hotelling's Law
People with similar preferences cluster together. Find the pattern, find the audience—without ever needing to know who they are individually.
30-50%
More reach vs. traditional targeting
0
Personal data points collected
All
Major DSPs & platforms supported
Activate across
"You're not tracking people—you're mapping patterns. That's where the signals converge."
Business 02 — DOOH Media
DOOH Marketing
For DOOH Planners, OOH Buyers & Local Advertisers
Planning tools plus media execution. Self-service or fully managed—we make DOOH work for everyone from local businesses to national brands.
Every plan is scored with AMAP audience data at no added cost. You see every screen on a map with the reason it's in the plan.
Self-Service Platform
Search any city, address, or neighborhood. See every available screen instantly. Pick venues, set budgets, upload creative, go live. A plan in minutes. Live in as little as 24 hours.
Managed Campaigns
Need hands-on support? Our team handles planning, buying, and optimization. You get the results. We do the work.
Proof of what ran and what it moved
Plays and audience impressions for every screen, photos by tactic, and a lift read on your site traffic and branded search. Modeled where it must be, and labeled that way.
35+ venue types. 1,000,000+ screens.
Minutes
A plan in minutes
100%
Transparent pricing
The Manifesto
The Power of Simplicity
Complexity is a choice.
We chose differently.
Your audience isn't hiding.
You just don't need to track them to find them.
DOOH was never built to work across most digital media briefs.
We changed that.
Privacy isn't a feature.
It's the architecture.
If it takes weeks, it's broken.
A plan in minutes. Live in as little as 24 hours.
Proof isn't optional.
Every campaign. Every screen. Every outcome.
We believe advertising works better when it's simpler. Not dumbed down— stripped back to what actually matters.
That's why we built Goldfish Ads.
What we believe
Simple by design
Complexity is the enemy. A plan in minutes. Live in as little as 24 hours. Simplicity isn't laziness—it's discipline.
Privacy without compromise
We don't avoid tracking because of regulations. We built the whole system so tracking was never necessary. No cookies. No device IDs. No PII. Ever.
Proof of what ran and what it moved
Plays and audience impressions for every screen, photos by tactic, and a lift read on your site traffic and branded search. Modeled where it must be, and labeled that way.
Trusted by 500+ brands including
Curious how it works?
No pitch deck. No pressure. Just a conversation about what you're trying to solve. We'll show you the tools and you decide if they fit.